While working as a video editor for Jones Road Beauty, I applied creative strategy to enhance ad performance. With access to an extensive library of brand footage, I carefully selected the most eye-catching hooks to craft engaging, high-converting paid social ads. By identifying compelling moments that would capture attention within the first few seconds, I helped maximize viewer retention and ad performance.

One of the ads I edited achieved an exceptionally high hook rate, demonstrating the impact of strategic editing choices on audience engagement.