PetPlate
As the creative lead for PetPlate’s first paid social campaign with our agency, I developed and presented the initial creative strategy, leveraging insights from high-performing ads across similar brands and competitors.
In addition to leading the strategy, I executed precise video edits to optimize engagement and closely monitored performance metrics, refining our creative approach to maximize results.
Skills
Creative Strategy ~ Video Editing ~ Performance Optimization
For PetPlate’s first batch of paid social ads, our goal was to test different hook styles to determine what resonated best with audiences. We experimented with variations, including a top banner highlighting "As Seen on Shark Tank" and a TikTok-style headline approach to gauge engagement and conversion impact.
With limited initial assets, we maximized the available footage—leveraging PetPlate’s Shark Tank segment and a UGC-style video from a creator—to craft compelling, performance-driven creatives. By strategically repurposing these assets, we built a strong foundation for iterative testing, using early performance insights to refine and scale future creative strategy.