I developed and executed a high-performing Mother’s Day campaign for UrbanStems, crafting a series of engaging paid social ads.

By featuring my own mom in the content, I created an authentic and relatable narrative that resonated with audiences.

The campaign reached over 4 million people, driving 1,692 total purchases. The top-performing ad alone generated 713 purchases with 2.9 million impressions, proving the power of emotional storytelling in performance marketing.