Hey, I’m Shaela!

I help e-commerce companies make converting video ads for TikTok and Meta through creative strategy, UGC and video editing.

  • Over 10,000 ads made

    For 100+ happy clients

  • Passionate about process

    Streamlined processes for an easier workflow

  • 5+ Years of Experience

    Agency and Freelance experience

Strategic Storytelling Through Video Editing

I craft video ads that don’t just capture attention—they tell a story and drive results. My approach blends creative storytelling with performance strategy, ensuring every edit is purposeful, engaging, and built for conversion. Whether it’s selecting the perfect hook, structuring a compelling narrative, or optimizing for retention, I focus on making content that resonates and performs.

Kind words about my work

"Working with Shaela is incredible. Shaela is super talented - incredible editor, a great collaborator."

Barry Hott, Hott Growth (#makeuglyads)

"The true value of an editor, a great editor, is somebody that can actually understand creative strategy and how these clips come together to sell your product, to tell that story and to relate to the viewer. And that’s why I like working with Shaela."

Matthew Gattozi, Goodo Studios

Highlighted Projects

Developed and executed a high-performing Mother’s Day ad campaign, leveraging UGC and storytelling to drive conversions.

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Led the creative strategy for PetPlate’s first paid social campaign, testing key messaging and optimizing for performance.

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Used strategic video editing to craft high-performing paid social ads, focusing on strong hooks and audience retention.

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